Thrillist New York
Emailed on: Wednesday August 23, 2006Momofuku Ssäm Bar
207 2nd Ave, at 13th; 212.254.3500
The burrito's the perfect convenience meal: a medley of highly satisfying ingredients you can load into your mouth like an ambrosial food log. Now someone's finally applied this wrapping technology to Asian food: Momofuku Ssäm Bar, opening today.
Ssäm are Korea's version of the burrito -- or at least owner David Chang's version, since no one else seems to make them. Until now, Chang has served them at his flagship, Momofuku Noodle Bar, but only from 12-4pm, presumably to locals, the jobless, and people working in death/bottle service.

Now with Ssäm Bar -- which is kind of a classy, gourmet, röck-dötted take on Chipotle -- Chang's ready to sling ssäm to the masses. There are three basic options (Berkshire pork, chicken, or shitake mushrooms), which come wrapped in a flour tortilla along with pico de gallo substitutes like kimchee and coleslaw. While these $10 overstuffs are ideal for takeout, you could easily eat at the glossy wood bar, chasing your chow with Korean beer and chuckling over the losers who hang out in actual Chipotles.
Of course Chang's move might start a culinary imbroglio with Tex-Mexico, like Marco Polo did when he swiped China's noodle. But this'll concern you little once you're taking down your Asian food burrito style: with your hands, in bites so big half of it ends up in your hair.
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