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Thrillist Los Angeles
Emailed on: Monday July 16, 2007

Soffer Ari

Selections available at: ; Lisa Kline Men: 143 S Robertson Blvd, Mid-Wilshire; 310.385.7113; Theodore Rodeo: 453 N Rodeo Dr, Beverly Hills; 310.276.9691; Theodore Malibu: 23733 W Malibu Rd #8, Malibu; 310.456.5940

Infusing your closet with the heady suggestion of Sunset rocker fashion can lead you down a studded leather rabbit-hole of Vince Neil-ian ridiculousness. Get the look sans humiliating farce with gear from Ari Soffer's... Soffer Ari.

A longtime music fan who decided a decade ago that he was better at sewing seams than stringing strings, Soffer's built a go-to rep for everything from jackets to earrings by hand-stitching and custom-designing every piece of his expansive collection. Among his groupie-seducing stash:

  • Shirts: Baseball tees and thermals emblazoned with leather crosses and Fleurs-de-Lis, these scream "touch me in the way Jim Morrison used to scream about, before his swollen corpse was found in a bathtub."
  • Pants: Everything from subtle, leather-accentuated denim to full cow camo cargo pants (for the discerning yet overheated gentleman-in-hiding).
  • Hardware: Bronze, silver, and white gold pendants, buckles, rings, and even tiny, skulled pillboxes -- small enough to prevent an OD yet lux enough that your next of kin'll try to find ways around that limitation.

Though selections of Soffer's are sold in stores, he'll custom-make gear in his Beverly Hills home/studio for those who pass his credibility muster -- those deemed worthy'll get bespoke hotness, those deemed really worthy may get their own musically-useless-yet-fashionable roadie.

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