Drinks/Food: Forum
127 4th Ave, between 12th and 13th; 212.505.0301
Answering the surprisingly vexing question of "where to drink near Union Square", this cavernous lounge packs a massive bar, plush booths, a menu ranging from mussels to black angus & kielbasa meatballs, and an open-to-the-sidewalk, Merc Bar-like front area, where you can watch people fruitlessly questing for drinks near Union Square.
Check out the menu

Services: PMbuzz
A Facebook for NYC club-goers, this in-Beta site provides a nightly breakdown of DJs, promoters, and venues, and lets you ferret out promising events by perusing the profiles of the RSVP'd -- study up on your faves', and you can wow them with your ability to remember their interests, i.e., "Going to clubs!"
Enhance your already throbbing nightlife at PMBuzz.com

Gear: Arrive's "dammits sooohot" Sale
Aug 2-5 at 151 Orchard, between Stanton and Rivington
Up to 75% off a sweeping spectrum of designers, from streetwear kings like Creative Recreation and Crooks & Castles, to the catamaraning, pop-collared toughness of Comme des Garçons and Ralph Lauren.
Check out the flyer

Services: FlexPetz
Started on the West Coast, this canine time-share lets you check out dogs for anywhere from a few hours to a few days, giving you the benefits of ownership (companionship, chick magnetism) without the downsides (vet bills, dog choosing to live with girlfriend after breakup).
Flex just started pre-registering NYC members -- more info here

Art/Heedless Consumption: Wants for Sale
To facilitate their own wasteful purchases, two NYC artists are creating paintings of things they want, then selling them for whatever the subject's worth, whether it's an iPhone ($649.17) or a beer ($7, "includes tip"). Shoot 'em your "want", and they'll consider painting it, leaving you with cool art, and them knee-deep in circus peanuts.
Your deepest desires/Buffalo wings here