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Traditionally, nerd-couture has only served to mark its adherents as members of a jaunty but untouchable sub-nerd caste, despised even by their own pocket-protected kind. For smart clothes that won't make you look stupid, try Distilled's new fall line, hitting stores this week. Distilled's produced in SF by two Stanford smartypants, one a former 555 Soul designer, the other a math PhD who sold his search engine to Google ("Did you mean: rich mother father"). With production methods that include an algorithm that tracks color trends on the internet, their hoodies, button-downs, tees, jackets, etc, merge refined hipster with advanced Poindexterism, resulting in:
All of Distilled's gear is limited to runs of 300 -- a seemingly arbitrary number determined by algorithm to delineate a new supra-nerd caste that combines the crafty intelligence of the nerd with the not-nerd's signature trait: talks-to-girls. Check out the gear at DistilledClothing.com
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THRILLIST EDITORIAL — FAVORABLE REVIEWS CANNOT BE BOUGHT.
Illustrations by Gus Vazquez |
Maps by Google
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