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  THRILLIST San Francisco
Tuesday May 13, 2008

Huf

Entire line exclusively at Huf; 812 Sutter St, at Jones 415.614.9449

The trick to growing up happy is tackling adult responsibilities (wash underwear often) without losing site of gromittish pursuits of earlier days (wear underwear on head). Now striking that balance, Huf.

Thrillist - HufThe handiwork of an NYC skate legend turned SF designer/retailer, Huf’s spring line’s a mix of bold street gear and more mature stylings better suited for people who quit advocating Anarchy once they acquired lootable possessions. The foundation's true-to- roots-wear like brightly colored beanies, New Era snap-back lids, light-blue zip hoodies, even a Huf-signature gas can, for those who wanna ride hard/take the brand name too literally. But for the first time ever, Huf's also offering casual dresswear: loose-fitting pale-blue/white pinpoint button-downs, short-sleeve oxfords in dark solids and plaids, and limited-edition twill and heavy-cotton waistcoats custom tailored by Al, of Al's Attire -- the first generic first name in distinctive custom garments.

Encapsulating this marriage of youthful insouciance and adult mellowness are lightweight cotton baseball caps in muted grey and denim blue -- so finally, you can trade out your old Jockey Helmet for a more respectable Pants Hat.

Peep the whole line on Keith's blog; select pieces available at Huf's online store

 
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