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THRILLIST San Francisco
The Flat Head
Available exclusively at Self Edge 714 Valencia St, at 18th; The Mission; 415.558.0658
In films, recreating 1950s simplicity requires excruciating attention to detail -- Grease tackled everything from cars to cig-smoking style, while The Buddy Holly Story tackled making Gary Busey look like anyone other than Gary Busey. Giving that treatment to menswear, The Flat Head.
The livelihood of a crew of Nagano rockabillies, TFH is a line of true-to-vintage Americana-wear, handcrafted with painstaking effort at a rural compound full of Bel Aires, Harleys, and sake-swilling tanukies (raccoon-dogs you might remember from Super Mario III, and earlier in this sentence). The foundation's slim/regular/boot-cut jeans, 100% indigo surface-dyed (inside undyed), woven on 1940s shuttle looms, and held together with pliable cotton (not polyester) thread -- methods/materials that pave a path to the "worn look" more gracefully than popping pills in one end and mini K-Feds out the other. Torso-wise, TFH rigs up the same looms to produce rugged flannel button-downs with selvedge-like imperfections; meanwhile, their 5oz-cotton 'downs are fitted with side-seam accents and mother-of-pearl inlayed snap buttons, giving women something to admire even if they're a gateway to something they will not. If you’re compelled to accessorize, TFH boasts leather woven keychains, belts with buckles forged from nickel-plated stainless steel, and debossed steerhide wallets so cool, when you whip yours out to pay for Luckies, you'll look like the La Bamba.
Check out Self Edge's complete offering of TFH
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