Adopting a new name can express a lot about your view on life: for proof, look at Chad Johnson, who changed his name to Ocho Cinco to reflect that he has the tenuous sanity of an 85-year-old. For fresh threads from guys so committed to their brand, they named themselves after it, check The Hundreds.

The Hundreds is an LA-based streetwear contingent just dropping a fresh summer line of tees, caps, denim, and footwear, founded by two Loyola Law grads who each took on "Hundreds" as their last name, because when "something is happening by the hundreds it connotes a great deal of force", at least until you run into The Thousands. Topwear includes new usage of their signature lit-fused, cartoon-faced cannonball "Adam Bomb" logo, in tees like "Neon Adam" (black, purple, or silver, w/ light blue outlined bomb), and "Ice Cream Boy" (a blonde-haired tyke holding a cone with a red & yellow bomb); bombless button-ups include the "Crossover S/S" in woven cotton w/ both standard & diagonal plaid patterns in blue, grey, or brown, and there're tank tops like the black, yellow, or blue-stacked-horizontal-stripe "Pipe Tank", the very reaction among audiences to yours when you walk in wearing one. If you eschew pantslessness, there're raw indigo "Pointsetta Denim" regular-fit jeans, with an orange stitched soundwavish "jags" back pocket pattern, and shorts like the metallic gold or silver "Jags Pyrite" (w/ palm blade printing), or the cord-tied, side pocketed, cursive-text-printed "Magic Shorts", aka "Orlando Finals appearances".

New fitted 59/50s are highlighted by the checker pattern'd "Eighties Hat", w/ "The Hundreds" in "Hulkamania"-like front text, while kicks include the low-top, lavender/yellow Lakers-esque "Johnson Mid Canvas" -- a shout-out to a guy who hasn't stopped smiling since he changed his name from Earvin.

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Cop a few new fits (or a few hundred), at TheHundreds.com