Two of ATL's most beloved streetwear brands, Esperanza and The Process, are collaborating to give you two weeks of greatness: this Thursday you'll enjoy $2 PBRs/$3 Jameson shots and have the opportunity to pick up a limited edition tee as you watch the two brands duel it out in competitive events like wind sprints, pool, and even hopefully-not-euphemistic "bear fights". Next week, they've got 100 tickets available at $50 for the Hawks' season opener, netting you a pre-game tailgate, court-side access during warm ups, a Chick-Fil-A meal, and a gift bag that includes an Esperanza/Process tee plus other secret treats, which damn well better have something to do with more bear fights.

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Support ATL clothing companies who engage in the art of drink-war, and get one of those Hawks tickets before they're gone, at Esperanza-ATL.com