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Thrillist Atlanta
Based in LA but started in ATL three years ago, Rukru ("Roo-crew") is a gear operation inspired by the "bicoastal dichotomy" between the two cities, just releasing its first lineup of 10 cotton tees like "Brains" (w/ a yellow/red cerebrum inside a pizza-slice-shaped outline), the orange/lime/white "Rutools", with a cartoon of brass knuckles, sliced ham & a spray paint can piled together, and the white or olive, patched-pirate-eye-pyramid "Local Trade" -- which, if it involves you getting a Terry Pendleton Donruss, you gotta do, man.
Thankfully not panning your face for precious gold, Prospector's a line of small-batch, all-natural facial grooming products inspired by actual,... more
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