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There's no telling what might happen when you go surfing: you could have a gnarly wipeout, come face to face with a shark, or worse, you never even surfed in the first place. Or you could randomly decide to create a clothing company, like Baron Wells.

Started by two NY-based dudes who somehow got the idea while surfing in Central America, BW crafts uniquely detailed wares using sustainable materials wherever possible, like cufflinks made from recycled paper and buttons crafted from corn, but not Corn Pops, which is weird, because people gotta have 'em. Their tailored cotton button-downs have perfectly-iPhone-sized pockets and optional cufflink/button cuffs, including the work-ready Eaton (in white, gray pinstripe, blue ministripe, and green or blue oxford), or the casual Safari, in navy, "camel" brown, and "moss" green, although you should expect to get drafted no higher than 21st if you use it. Cover those gangly legs with khaki/navy slim chino pants or twill sea pants (aqua blue, orange, red...), then get neck-styled with hand-woven oxford bowties or those of the vertical ilk, made with natural silk, wool, or cotton that's also used as lining, aka "self-tipping", also what bigger Wisconsin dudes resort to when they don't have a cow handy.

There're also organic cotton tees screen printed with B&W photos like "Flys" (w/ assorted fishing bait), hooded waxwear parkas, and plenty of the aforementioned upcycled cufflinks, including ones made of antlers and even hand-tied fly-fishing lures, which will only call attention to the fact that you've never even gone fishing.

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Whatever you don't see at Drew Lewis, they'll have right here at Barry Wells' online shop