Making the next step sometimes demands introducing fresh materials: swimming records crumbled thanks to sleek "paper" bodysuits, and birth control is now everywhere, now that no one has to look you in the face, and tell you to roll lamb intestines onto your wang. Using fresh materials to bling things up a notch, Toy Watch.

Just dropping a new helping of their lightweight, high-design plastic timepieces, Toys're crafted by Milanese wristwatch maven Marco Mavilla, who recently began steezing things up using metals, ceramics, and other materials so interesting, they make for nice watches. The new drop includes the Rolex-ish "Heavy Metal" chronograph, with gold face/bezel and gold/plastic strap; and the rubber-strapped "Strong", which rocks a stainless bezel affixed by gold hex-screws, and looks like something you'd expect to see on a Jules Verne character, if you knew who any of them were. The "Sport Chrono" gets a stainless steel bezel, colored metallic dial, glow-in-the dark hands, and a precision stopwatch; while the normally straightforward, rotating bezel "Plasteramic" can also get an emphatically blinged crystal bezel -- letting you distract people from your watch being plastic, by having your diamonds be not.

Other new Toys include the white or black "Color Tattoo" series (w/ four flower-inspired designs), and the customizable "Jelly", with a rotating bezel, "jelly" rubber straps and casing, and 72 interchangeable color combinations, adding spice to your Lifestyle, even if sometimes it feels like you're just Trojan' through.

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Time yourself at ToyWatchUSA.com