X

Thrillist is the free daily email that finds the best of what's new in your 'hood & on the web.

click to sign in SIGN UP

This article is from

Thrillist Austin

By George Mens

Boutique lets menswear back into its life

Women are always claiming they're done with men, but whether it's our dashing good looks, or our integral role in passing those looks on to the next generation, they always seem to come back. Also: penises. Returning to menswear after a long dry spell, By George.

Deciding that three years was just too long to go without, the fashion mecca's now relaunched its mens department, with the Lamar flagship boasting a calming mix of natural/track lighting, cherrywood floors, and bulging display racks carrying mostly domestic designers, notably ones whose fit approaches European, but stops short of impossibly skinny, aka, Eurexic. Americana-steeped brands include Billy Reid's Southern-Gent-On-The-Town gear (wool-blue seersucker trousers, a cream-twill placketed oxford); Gilded Age's luxe 1930s workwear takes (straight-leg selvage denim, wovens double-lined with a second shirt inside), all crafted on vintage machines; and a range of gear from The Row, the first line from the Olsen Twins that won't get them booted out of a toilet stall. Edgier outfits include LA-based Band of Outsiders' cheeky "This is not a polo" series and low-price point options from Alternative Apparel; across-the-pond contributions range from Italian designer JW Brine's thin summer khakis, to dress-wear from Hentsch Man, whose dream of a collection called "Super-Villain" will have to wait 'til next season.

George has also unleashed one of the largest selection of classy kicks in town, from squeaky clean 80s throwback low- and hightops from Common Projects, to immaculately distressed terrycloth-interior sneaks from Golden Goose, so fetching, you have zero choice but to take a gander.

ExhortAdd this to My Thrillist

ExhortFor BG's entire list of designers, check their site

By George Mens (Emailed on March 12, 2010)

524 N Lamar; Downtown; 512.472.5951

Problem with this listing?

More Style from Thrillist
East Side Bikinis
A slideshow of sexy swimwear

Proving that "she got it from her mama" isn't just a Juvenile maxim is East Side Bikinis: a storefront of sexy water-wear from a 2nd-generation... more