Beer has long made people more inclined to provide their opinions, but they're typically along the lines of "that dude f&%$ing shoved me let's fight him 'cause that chick's hot and I want tacos". Providing a much more constructive outlet for your beer-pinions: Arcade Brewery.
From a couple of literal beer geeks (i.e., they love video games and comics), AB's a new local brewing outfit looking to allow for an unprecedented level of input from the masses, so... Stop Kony Kolsch? From homebrewers submitting recipes, to homedrinkers voting on seasonal options, all levels of beer lover can participate, including anyone who wants to submit or vote on their labels (though everyone knows that the goths will just act like they don't care about contests, 'cause some prep is just gonna win anyway). As for what's already decided, their flagships include Grapefruit IPA and OatMilk Stout, and there're plans for comic-book-inspired six packs in which each label will reveal a portion of a story, the first round being a collab with the illustrator for The Walking Dead, a feeling you may identify with the morning after finishing the tale.
They're Kickstarter-ing right now, which means you can reap rewards like beers & swag, brewery tours, and even an appearance as the main character in a six-pack story, which one way or another will definitely end with you eating tacos.
Published: May 17, 2012 at 4:00am EDT
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