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Thrillist Boston

Alternative Apparel

Staying on top requires diligence, focus, and a convincing argument that on the bottom you 'won't be able to do your awesome hip thrust thing'! Keeping that focus via gear, Alternative Apparel.

Sustaining the momentum of their hyper-loved "burned out" retro- weathered previous lines, AA's dropping new pieces and tweaking the nipples of old pieces in their exclusively above-the-waist collection of wicked soft casual tees, collared shirts, sweaters, and, yes Boston, fleece. New Summer '09 highlights include the Joey Slub, a long sleeve crewneck jersey made from stretchy/striated cotton slub fabric; the short sleeve pima cotton Palisades Pique Polo w/ two dyed matching plastic buttons; and The Beachwood Heather Burnout Cut-Neck Ring, a grey/blue poly-rayon blended ringer tee made from a super sheer, weathered material that sports a 4-inch slit in the middle front neck, like you once had, after drunkenly shaving with scissors. When a tee just won't do, AA breaks out a milky pink lightweight sheer poplin button down w/ spread collar and front breast pocket; a blue slate, piece-dyed linen V-neck sweater that sports two-toned collar/cuffs; and a cotton jersey 5-button vest in "espresso", which you'd probably best just refer to as "brown", seeing how you're already rocking a vest.

AA also sells clothes made from organic/recycled fabrics like the Rocky Eco-Fleece Zip Hoodie and Eco-Heather ¾ Sleeve Raglan Henley, as well as hats like the mocha twill ivy cap with contrasting wool blend bill and satin inner lining, and a tweedy wool 6-panel baseball hat w/ a pre-curved bill known as the Ivy Leaguer -- a place you would've attended if you'd stayed on top of your game, instead of slumming it at Stanford.

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ExhortCheck out all the new merch at AlternativeApparel.com

Alternative Apparel (Emailed on August 17, 2009)

At Blvd: 251 Newbury Street, at Fairfield; Back Bay; 617.391.0233

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