Chicago

Career Money

3.16.09

ApartmentBids

In consumer fantasy-land, providers actually compete for your dollar -- a concept Lending Tree once used to secure loan-seekers the best terms, and now uses to secure them the politest torrents of mockery. Giving apartment-hunting power to the renter, just-launched ApartmentBids.com.

From two Chi guys (ex-corporate lawyer; former real estate finance i-banker), AB's a free service that allows users to select desired pads from an ever-growing bevy of properties, after which property managers will submit bids that, ideally, are at worst attractive, and at best desperate. Profile up by selecting apt size, move-in date, importance of location/price/size/quality/pet friendliness, and up to 30 desired amenities (roof deck, pool, parking, stainless steel appliances, etc); for more specific desires, type them in, because that bidet isn't going to put itself in the pull-down. You're then shot appropriate, fully fleshed out listings, replete with price ranges, general summary, building facts (lease terms, included utilities, security deposit, etc), a “Top Five Reasons to Live Here” box (“Views”, “Wireless Cafe”...), photos, floorplans, and a “Conveniences” Gmap w/ local amenities; pick your faves, and their property managers'll e-seduce you with unlisted inducements, from lower rates, to a free first month, to a "top sixth reason to live here".

Additionally, secure a pad through AB, and they'll give you a free “bonus” that might be sports tix, a resto gift certificate, or up to $100 cash, which you can blow buying chicks drinks in your new neighborhood bar, in order to see who can provide the politest torrent of mockery.

Find the sweet spot at ApartmentBids.com
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