Chicago

Science is great for proving hypotheses, and being dropped during impromptu rap battles, but when did it ever help you get a sick double breast-pocketed flannel? Today, my son, thanks to Iridium.

A collection of slick streetwear from a Chi biochem grad nicknamed "Mr. Platinum", Iridium (because Platinum's such a played element) still reps its founder's scientific cred compliments of a ubiquitous and prominent logo dubbed Dr. Bllouse that looks like the lab-crazed spawn of a Super Mario/Einstein/Bunson Honeydew threeway, but totally sexy. New drops for summer include a vibrant 100% cotton double breast-pocketed flannel (in blue and black/white) and a lightweight cotton-poly spring safari jacket (cream, black) that rocks an attached belt, six different pockets and 10 zippers -- because 11 would be totally ridiculous! They've also done sportier gear like souped-up varsity jackets (substituting your sweet Scholastic Bowl patch for a skull) and vintage Japanese baseball jerseys (like a sky blue number with green/red trim customized for one "Y BANJO") that they snagged on a trip to Asia, along with a throwback flu (holler at your SARS!).

Because sometimes it's just too damn hot for long sleeves, they've also slapped their logo (sometimes multiple times) on a variety of tees, often accompanied by the company credo "Think Science", which'll be no help if everyone else in the cipher's theories involve a beatdown.