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Chrome

Fashion that's "inspired by" something isn't always useful for the actual thing -- Von Dutch caps won't help you haul that crate of plastic vomit to the toy warehouse, and racehorses look totally awkward in Jockeys. For a bag that's actually built for something, try Chrome messenger bags, now in their new SOMA store.

Thrillist - Chrome"Built to last a lifetime Guaranteed", Chromes are the hardcore go-tos for bike messengers nationwide -- men whose asphalt-bound existences are precarious enough that a lifetime guarantee might be a weekend. The industrial-grade construction incorporates military spec seam binding, a 1000d cordura shell (typical of motorcycle gear), a free-floating truck tarp liner interior, and a quick-release car seat buckle that lets you adjust on the fly, even as it reminds you that you could abandon this reckless two-wheeling for the comfort, safety, and shorts of a UPS job. Mansacks range from the standard messenger in 4 sizes, 3 backpack-style numbers, uber-rugged "roll-top" packs, and several laptop pouches to accommodate the shattered pieces of your laptop.

To commemorate their opening, Chrome's throwing a shindig on Thursday with free drinks and 25% off everything -- because if you're reading this, the thing you're inspired by is free booze.

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ExhortCheck the goods at ChromeBags.com

Chrome (Emailed on July 28, 2008)

580 4th St, at Brannan; SOMA; 415.503.1221

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