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Thrillist Los Angeles

apliiq

Casually customizable gear

In order to show off your own personal style, it's important to be unique, but how are you going to do that when everyone already has Keds!? With customizable threads from apliiq, that's how.

Apliiq's a Downtown-based online shirts/hoodies/etc shop where each item they sell offers easy-to-use, browser-based customization via sewed-in swaths of found-fabric, all from a guy who started the business at UPenn by making hoodies with headbands inspired by The Karate Kid, which may've made him cool, but definitely not Mach(chi)o. Gettin' 'er done is super simple: use the scroll bar to flip through and decide on your base (generally American Apparel tees/hoodies/cardigans/tank tops), then choose a color and pick from an always-rotating choice of pattern, which appears on the breast pocket/back-right/inside hood; options include everything from simple stripes to houndstooth to plaid to a black and brown arty pattern that's "sourced from the 80s", like you, provided this isn't your third 29th birthday. The detailing fabrics are sourced from all over the world, with backstories on apliiq's "textiles" page, and if you're too lazy to customize, they've also got already-made options, including a just-launched line with proceeds going to Haiti and Chile, which's ironic as chilly is the natural enemy of your clothing.

Turnaround's ultra-quick, with most stuff shipping within 3 days of being ordered, and if you're super-entrepreneurial/have too much time on your hands you can upload your finished design and sell it through their site, but how're you supposed to make any money when someone already came up with "all blue"?!?

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apliiq (Emailed on April 26, 2010)

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