In just minutes, Sol'll walk you through building a bespoke dress shirt, starting with preferred cut (casual, business, or formal), choice of linen or Egyptian cotton in dozens of patterns, and specific design specs like collar, cuff, and pocket style; they even show you how to properly measure yourself, though good luck coping when it turns out you weren't meant to start under the sac.

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You also get a set of super-awesome stainless steel collar stays! Order up at Solesso.com.