Reviving something that's been dormant for a while can be risky, especially when you have to convince everyone that it's actually an Estonian exchange student named Linkovich Chomofsky. Reviving dormant 60s style footwear; SeaVees.

Founded in 1964 by B.F. Goodrich (it was a Goodyear), this laid back kickery was peacefully resting for almost 40 years before being relaunched by two LA dudes last year w/ a series of casual rubber-soled sleds inspired by Cali cultural icons like Steve McQueen, but way improved, like Bullitt with a spellchecker. This year SV's added 5 new styles that take their names from important dates like the 05/65 Tennis Shoe, a light-weight canvas lace-up named for the date of Arthur Ashe's NCAA tennis championship, or the bamboo linen/jute out-soled 09/65 Bamboo Moccasin that marks the first ever mention of the hippie movement by the SF Examiner, and -- in a collab w/ Gitman Brothers Vintage -- a limited edition 9/63 oxford called Bleeding Madras, also what happens if you cut Alex Keaton. There's also the canvas/nubuck-leather-trimmed circular vamp oxford-style 10/68 (the month Bullitt premiered), and the sueded leather 05/66 slip on called the Twin Gore, which seems good in theory, but what are you supposed to do with two Internets?

SV also goes slightly-less casual w/ a preppy full suede oxford inspired by the collegiate style of West Coast jazz pioneer Gerry Mulligan, also the term for what anyone should take when offered a movie with Pauly Shore.

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Before you do something rash like walk to a store, cheek out all the deets at SeaVees.com