First winter was coming. Then war was coming. Now, finally, Game of Thrones beer is coming.

Ommegang has paired with HBO to bring fans of the ultra-violent fantasy universe a new brew called Iron Throne. This blonde ale is the first of a planned line of beers that will tie into the "themes and nuances of the Westeros and surrounding kingdoms" -- so if you like your drink extra incest-y, you're in luck.

Iron Throne will appear on draft and in 750 ml bottles (at about $8.50 a pop) in mid- to late-March to tie into the season three premiere. Until then, dream of dragon ladies and rock out to the show's unofficial theme song: