Here are a bunch of models wearing nothing but milk
The calcium that women store in their 20s supposedly lasts them their entire life, but the milk that's covering the models in Jaroslav Wieczorkiewicz's photo studio only lasts 1/250th of a second.
The London-based photographer recreates iconic pin-up portraits by dousing models in milk, proving that it does indeed do a body good.
Once the whole series is complete the photos will be compiled into a decidedly low-fat calendar.
The photo series has won him critical acclaim at the PX3 Prix de la Photographie Paris, where he took home a first prize and a gold medal.
No one's crying over this spilled milk.
He's even supplied a diagram of his studio set-up and revealed the camera settings used for the shoot, an extra bit of disclosure that's sure to please both photography and milk-throwing enthusiasts.