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Lionel Richie seduces beer drinkers in new Tap King commercial

Lionel Richie can see it in your eyes and see it in your smile. (He may have also been alone with you inside his mind. Shut up, it's not creepy!) You want to watch him sing "Hello" as he hands off a cold brew, and now you finally can thanks to a new ad for in-home beer system Tap King

Tap King already sounds pretty awesome -- it's essentially a mini-keg that's a lot sleeker and easier to tap. But scoring Richie on a white grand piano inside your fridge? That's the move of a true maverick. Check out the spot, which'll run throughout July, below and register for updates on Tap King, which'll officially launch in a week and a half, over here

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