The Lovewright Co.

Talk of "lowbrow" versus "highbrow" can pigeonhole and confuse, which is why Peter Gallagher avoids the whole thing by just having both. For an SD threadery not afraid to bill itself as "the lowbrow equivalent to modern streetwear": The Lovewright Co.

Apparently considering themselves hood-er than other clothiers making hoodies, Lovewright's fronted by two locals who met working at Alphanumeric (one with a previous stint at DC), and have just released their second collection of "timeless" gear "based on real folks", but not Real World Folks, as no one wants to wear t-shirts imagining what happens when eight bluegrass musicians are picked to live in a house together (hint: three-way banjo fingering). To keep you cozy this frigid winter, they're rocking a lined/quilted wool zip-up "Geronimo" jacket inspired by (and named after) the designer's grandfather, the "Ward" crew neck fleece with a chain-stitched logo, and wovens like the flannel "Joaquin" with a "more tailored fit", a clear necessity after that documentary proved there was way more of Him Still Here. They're also rolling out straight fit jeans like the rust colored "Monty", and dropping a smorgasbord of new sport tees, from the ¾ sleeve, baseball-style "Thirsty" with a vampire's mouth decked out in the Stars & Stripes, to the "Humph" jersey, named for both Charger semi-great Stan Humphries, and the sound he made when they told him he was getting replaced by Ryan Leaf.

Because not everyone's entire head can be warmed by thick, luxurious strands of brow, they've got black/brown/gray beanies, and snap-back meshes like the crossed-rifle "Shooter", also a Walhberg vehicle that steered clear of being pigeonholed as low- or highbrow by avoiding an audience.