When they're not devoting important hours to proving the five-second rule, scientists are finding new, inventive ways to explain why you dine the way you do. Through studies involving coke-addled rats and marked-up wines, they've found all sorts of reasons for your bizarre food habits. Remember: it's not your fault you ate a sleeve of Oreos. It's your brain's!
Here are six of the most interesting studies we've come across:
People with food self-control are smarter, better than you
Even before they were messing with a bunch of pretend prisoners, the psych department at Stanford was busy tormenting hungry children. The '60s "marshmallow experiment" aimed to measure willpower by offering kids a marshmallow or similar snack upfront OR two treats, provided they could wait 15 minutes. The researcher would then leave the current test kid in a room with the marshmallow and see if they could resist the allure of Jet-Puffed until the clock ran out. Those who did grew up to be more well-adjusted teens with higher SAT scores and fewer drug problems. Which brings us to our next study...