Except for totally horrendous prison wine, you can pretty much get addicted to almost anything. At first, the habit seems fun and safe, but then next thing you know, you're snorting white stuff off a dirty mirror and just throwing away the cookies.
Here's how the flavor engineers behind some of the world's largest food companies booby-trapped their products with the magic of science in order to keep you wrapped around their sugary, cheese-dusted fingers.
As our own snack food scientists reported here, Oreos activate more pleasure receptors in the brain than some drugs. When scientists tested the cookies next to cocaine, the rats actually responded the same to what's-in-the-middle as the white stuff.
Mickey D's couldn't have served billions and billions without knowing how to properly create a sense of McAddiction. Psychology Today broke it down -- childhood memories actually make food taste better according to neuroscience research, branding functions as a Pavlovian reward system, the convenience of the meal overloads dopamine2 receptors and lowers impulse control, and insane amounts of sugar serves as addiction's special sauce.