Get Thrillist in your Inbox Invite Friends
Please turn on background colors and images in print options

The 33 People You'll Definitely See at SXSW

Whether you plan to jump in head-first or stay far, far away -- it's inevitable, SXSW is upon us. We all know that with all the innovation and fun that comes with a festival of this magnitude, so do the people… and boy do they keep coming. And coming. While it's impossible to cover EVERYONE, here's a rundown of folks you'll undoubtedly encounter. Let us know who you think we missed in the comments, and then brace yourself before you encounter them in the wild.

Flickr/Cian O'Donovan

The Hard-Partying Bro Crew

Besides the sunglasses and whiskey-scented B.O., you know this crew had a rough night, mostly because... well, they won't stop talking about it, loudly and with liberal usage of the word "dude."
 

The Friend Who Didn’t RSVP to ANYTHING

But wants to tag along. Sure, you also waited until the last minute, but you furiously RSVP’d to at least 20 events so you would have SOME options.
 

The Planner

Has a color-coded schedule and 72 wristbands on his arm to prove he made a plan to attend every party, and he's sticking to it. He'd explain all this to you, but, there's no time!
 

The Startup App Street Team

No, we don't want to download an app in exchange for a pair of orange plastic wayfarers and a rubber bracelet. No, we don't want to take a photo with your mascot and tweet it. Yes... okay, fine. We'll take a tote bag.
 

The Namedropper

Yeah, he was chilling with Nas’ producer last night at a VIP party. And chilled with Girl Talk and his homies, who were all chill as sh*t. Then went to a house party and hung out with the chick who does PR for Soulja Boy’s new record label.
 

The Instagram Queen

Takes a selfie and posts this mess: #sxsw #austin #atx #yolo #nofilter #beauty #hair #nailart #beautiful #beyonce #fashion #swag #girl #like4like #springbreak #followme #love #amazing #me #follow #instalike #cute #2015fashion #sxsw2015 #atxlife #mylife
 

The Field Marketing Manager From LA

Flown out to oversee the "experience" for their huge corporate clients. They are bossy, dismissive, smoke a lot of cigarettes, have wrist tattoos and walkie-talkies they are barking orders into and (inexplicably) carry Blackberries they are furiously clicking away on.
 

Fashion Guy

Perfectly pomaded haircut? Check. Fitted chambray shirt? Check. Tan skinny jeans, tortoise-shell Ray-Ban Clubmasters, and perfectly scuffed "work" boots? Check, check, and check. Lack of attention as a child? BIG check.
Flickr/Larry Alford

The City Witch

She dons a black floppy hat, lace stockings, purple lipstick, milky-white skin, and is wearing a truckload of jewelry so mystical it may actually conjure lightning storms and pegasus. Also, you may have just fallen in love.
 

The "Secret Show" Rumor Spreader

Remember last year's "Daft Punk is playing at the Capital" claim? Blame this person.
 

The Dirty 6th Hoodrat Crew

They have no clue what “ess-ex-ess-double-yoo” is, they just came out so all could ogle them in their spandex dresses, plastic stilettos, and cloud of cotton-candy scented perfume.
 

The Reporter

When you're in a 700 person-long line waiting to get into a venue, he takes it upon himself to run to the front to see if they are letting people in yet. He then loudly updates everyone on any progress/ lack of progress. He's also deep with weather forecast info.
 

The Show Talkers

These people are the scourge of the earth. The ones who not only talk, but talk through the entire show, loudly, about stupid stuff. The only way to deal with these people without resorting to violence is to either excessively cough on them or join the conversation.
 

The Local Promoter

He's got a handful of glossy flyers and a stack of VIP passes around his neck for events that happened years ago. This false sense of importance is his life blood.
 

The Free Food Enthusiast

This guy makes three to four trips a day to the Taco Bell Hype Hotel to load up on Doritos Locos Tacos and booze. He wishes he could stop, BUT IT'S FREEEEEEEEE!
Flickr/Chris Digiamo

The Person in Line Who Won't Stop Complaining About Standing in Line

Nobody likes standing in line. You are not a unique snowflake. You are standing in an avalanche.
 

The Groupie

We’re not going to lie, getting your photo with a celebrity can be quite a rush. Well, at least the social media response can be... But, this person even gets excited about meeting Jared from the Subway commercials.
 

The Interactive Burn Out 

35 straight years on panels of decreasing value, this founder's hard living has caught up with him. Look for him to reference his failed marriage during the panel to get a laugh.
 

The Optimistic Startup Guy

The flip-flop wearing startup guy who's really banking on this being a big year for him and his crowdsourced app "ZLOOP."
 

Annoying Out-of-Towner Who Thinks He's an Austin Expert

"Yes, I've heard of 'Franklin'. Yes, that pedal-powered pub crawler thing does sound like fun. Mmmhmmm... it is amazing that over a million Mexican Free Tail Bats take up residence under the Congress Street bridge."
 

The Veteran

Likes to brag that he's been going to Fader Fort since it was just a small area on 4th St and he saw Lou Reed & Moby play, back before it was invite-only.
Flickr/Thum Thompson

The Anti-SXSW Local

This bearded dude with the denim vest covered in patches is only at said venue because he's working the door for extra cash, but hey you should ditch this stupid festival and come check out his metal band at the SXSUX Showcase at some warehouse on the East Side.
 

The Guy With the Really Creative Business Cards

They're either 17-ply cotton with the colored core, sheet metal cut into ninja stars, reclaimed barn wood, holographic, or miniature chalkboards. It's not entirely clear what industry he is in.
 

The Hardest Hustling Band

They're playing 12 shows, including one in the Wendy's parking lot.
 

The Band Who Just Scored a Record Deal

Wait, actually you probably won't see these guys anywhere.
 

The Just-Drove-in-From-San Antonio Crew

Clad in head-to-toe black? Check. On their way to see Twin Shadow for the ninth time? Check. San Antonians ooze dark wave cred -- no joke. Must be something in the water.
 

The Party Crasher

Will regale you with tales of scaling the walls to Perez Hilton to see Kanye, climbing inside the Doritos vending machine, and bemoan how the quality of the Playboy party has severely declined in recent years.
Flickr/SMTH FMLY

The Band From England

They're skinny. They have greasy hair and questionable dental hygiene, yet they can score with literally any female they encounter. The power of accents!
 

Rachael Ray Fans

Definitely a "mature" crowd, they haven't been in line since 7am for the bands, but actually enjoy her raspy cooking advice and feel that her Nutrish dog food is a very high-quality product.
 

"Social Media Experts"

They actually believe their job is something more than what most kids have already mastered by age 12.
 

The Dancing Queen

She doesn't care that 4,000 people are crammed into a space, she needs room to DANCE, and if you get in the way, prepare for an assault via her enormous shoulder bag and some spillover from the hard cider she's just barely clinging to.
 

The Interactive Socialite

Bloated and bleary-eyed, he could care less about the panels -- his company paid for him to be here and damn if he isn't going to party. A lot.
 

The Fader Fort Devotee

"It’s invite-only this year and I didn’t get the email. :..(  Can someone put me down as their +1??!!!"

Sign up here for our daily Austin email and be the first to get all the food/drink/fun in town.

More From Around the Web

Other Stories You Will Like

Hot Right Now

More Austin

Like what you see?

Grab seconds on our Facebook page.

Drink JD Fire
America Week