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The ad wizards at GSD&M have thumbtacked a Southby roadmap to a Pinterest site, including everything from no-brainers like where to gear up, must-know venues (French Legation!), the location of the coldest beer in town (Deep Eddy), and day-trip escapes like BBQ HQ Lockhart, ironic, since the key to your hart is also BBQ.

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If this is your first Southby it's a must, but even grizzled free tallboy-clutching veterans will learn a thing or two at SXSurvival.com