A clever play on words

This stripped-down, faux menswear-Tumblr from Chi-town blends pictures of mainly manly dudes with declarative, profanity-laced thought-bubbles, like a plaid-wearing, old bearded woodsmen carrying branches with "Oh, I'm sorry son--I must have confused your Woolrich with actual goddamned wood-cutting skills", and a suit- & waders-clad river dude responding, "Casual Fridays?! We do 'rugged Mondays' you f***ing intern".