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Thrillist New York

Billy Reid Pop-Up

Culled from the owners' mid-winter cross-country trek, this one week pop-up inside Billy Reid's parlor offers gratis Modelo brews (tomorrow only) and peddles vintage Americana like worn-in boots, Western snap-up chambray shirts, faded tees, military duds, and a custom men's cologne meant to conjure the smells of long road trips in the high desert -- nothing brings the ladies running like l'eau du jerky et Skoal.

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Billy Reid Pop-Up (Emailed on May 13, 2009)

Launch party 6-9pm Thurs at 54 Bond St, near Bowery; 212.598.9355; pop-up runs May 14-21

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