It was right around this time last year that you determined to show the ones you love how much you care for them, before that show with cats wearing hats came on TV -- OMG that show is good! Helping you at least appear thoughtful this year, Forgetful Gentleman cards.

Founded by a couple of b-school buddies out to bring classy back, SF-based FG's a manly line of occasion-themed cards that're cleverly supported by a customizable reminder system that'll automatically text/email you when an important date is approaching, although hypothetically it could be used for Veteran's Day as well. These bad boys come in sets of twelve, either on handsome letterpress or slightly posher linen stock, tastefully printed in black with declarations like "Happy Birthday" and "Thinking of you" plus accompanying iconography (lit candles, rotary phone, etc.), along with envelopes and postage, which isn't for your burgeoning stamp collection, so be cool. In addition, you'll get a small booklet called "A Gentleman's Guide To Articulate Writing", essentially a set of eloquent mad libs that do the thinking for you, and're broken down into broad categories like "Thank You Notes" and "Love Cards", with little tips on writing and timing, e.g., overseas birthday cards "should be mailed two weeks prior", and "you say 'congratulations' to the groom and 'best wishes' to the bride", especially if she's a princess.

There's also the FG "Little Blue Book", a pocket-sized play on the ubiquitous little black book, with 192 blank pages and an expandable inner pouch for storing keepsakes, as long as you can find them somewhere around here -- Oh God, where in heaven's name did that cat get a beard? Crazy!

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Don't forget to remember to hit ForgetfulGentleman.com