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Yoobi Sushi, but bigger & easier. Score!

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Everything's trending towards handheld, from video cameras, to computers, to your most intimate appendage, thanks to those video cameras and computers. Adding raw fish to that list: Yoobi.

Housed in an aged Victorian building counter-appointed with retro-futuristic fittings like a multifaceted cuboid countertop, the capital's first "temakeria" throws out chopsticks & containers in favor of finger-friendly, ice-cream-cone-shaped sushi ideal for quick lunches and dinners so casual you'll wonder if wearing trousers is too formal. While the original notion's Japanese, the extra-large units served here are actually a Brazilian innovation, with crispy nori paper stuffed with belly-filling portions of secret-recipe rice and swimmers daily flown in from a trio of Scottish fisheries, all prepared before your eyes "in less than 60 seconds", roughly the same amount of time it takes a Shelby Mustang to steal a movie from Nic Cage. The triple-tiered menu kicks off with finger-missiles of simple wasabi tuna, then moves up to "special" passionfruit-marinated salmon (w/ orange tobiko, croutons & fresh-prepped yuzu mayo), before finally ascending to deluxe numbers like tuna tartare married w/ guac, capers, jalapenos & lime, and a Japanese-pear-infused salmon that's cured 20hrs, pretty fast when you're weaning a fish off a serious smoking problem.

Those fearful of change and/or cone-shapes can go sashimi- or traditional-roll-style for their exotic fish -- though if this is the only exotic fish you're getting, you'll still end the night handheld.

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Yoobi

Published: April 24, 2012 at 2:00am EDT

38 Lexington Street Soho

London, W1F 0LL

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