L&W Oyster Co. Fifth Ave's clam shack by day/oyster joint by night

Fusing the best of New England clam shackery with the classic New York oyster bar, L&W will live two distinct lives, just like Gwyneth in that Sliding Doors movie you accidentally watched four times and bought on Blu-ray: a casual spot for a quick seafood lunch, and a swank, necktied-waitstaff oyster & martini haven come night.

But aside from pulling the napkin dispensers and telling you to wear your formal tank top come dinnertime, the look will always include a '50s-era sign salvaged from a Mississippi Shell station, a light fixture with a multitude of hanging jars that's hoisted above the front bar with a pulley system, and vintage memorabilia of all kinds. The prominent oyster program, which focuses on "clarity and simplicity", will feature eight rotating East and West coasters including Fanny Bay from BC, Wiannos from Cape Cod, and the "much sought after Widow's Hole gems", which could easily be the peak of the menu. The kitchen's helmed by a dude fresh off a stint at Per Se, and puts out sandwiches (some of which'll also be on the forthcoming lunch menu) like a fried oyster & bacon po boy, San Francisco-style smoked bluefish fondue, and beer-aided Brooklyn Clam Chowder, which is battling for the title of Best Thick-Rimmed Glasses with that San Francisco-style fondue.

For dinner, meanwhile, you're looking at some landfood options like chicken under a brick, plus shrimp "scampi" cavatellie w/ gigante beans & fork-crushed sunchokes, and chorizo butter-topped crispy skate wing, which should remind you of Kit Cloudkicker, and that you should really buy Tail Spin on Blu-ray.