You know how every good camping trip inevitably leads to you and your friends finishing all the beers, then hilariously shaking other people's tents, pretending to be all the bears? Well, such distractions are probably the reason why no one thought of making a gourmet s'mores business a long time ago. Luckily, now there's Gotta Have S'More.
An LA-based operation just now extending home delivery to San Diego, the outfit crafts artisan s'mores as beautiful as they are gooey-full, all dreamed up by an entrepreneur who, ironically, would've never started up the business had her previous employer not told her to take a hike. So anyway, she calls these things "S'muffins", which should help confuse you even further, because they actually look like cupcakes... but the important thing to understand is that they've got the consistency of s'mores, with a bottom layer of chocolate, a graham cracker pie crust mid-section, and a roast-marshmallow topping. Everything's made to order via a recipe so secret it's not even written down (meaning it dies with her... meaning hopefully she doesn't eat that many S'muffins), and flavors get creative with choices like creme de menthe, cookies & cream, and chocolate ganache.
Everything's shipped in copious amounts of dry ice to ensure freshness and appropriate rigidity, and she'll even send you a batch with heart-shaped candies on the top for "admitting you screwed up to your girlfriend", though depending on the number of these rowdy guys camping trips you're taking, that may not be an issue anyway.
Published: August 6, 2012 at 4:00am EDT
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