Nation

An interest in jewelry may help with the ladies, but taking it too far can get dangerous -- before you know it, you're hiring a cabal of specially skilled heisters, only to find that your explosives guy is Ving freakin' Rhames. Avoid incarceration, and leave womanly gift selection to the womanly pros, at 27 Facets.

Spawned to help clueless males navigate the murky waters of jewelry, 27's a concierge service co-helmed by an ex-Gucci/Cartier buyer and an appraiser certified by the GIA, the clandestine group that bungled the Bay of Pigs by accidentally paying militants in cubic zirconia. The process starts with a phone call to give Facet's ladies the deal on your giftee and price range, after which they'll cast a Sauronesque eye upon rings, bracelets, earrings, and watches from their dizzying Rolodex of bespoke jewelers, designer brands, and costume jewelers, because only the tiara can bring your The Other Boleyn Girl fetish to life. Once they've selected a dozen or so pieces, they'll email you digital photos of the goods, at which point you can pick something to be gift-wrapped and shipped, or further refine things with instructions, like "Yeah, just like that...but from a costume jeweler".

Although the whole process usually takes a week, 27 can handle V-Day emergencies with a combination of same-day services and overnight delivery, a miracle that'll ensure what once was Mission: Impossible turns out into a night of humping that's Out Of Sight!