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Thrillist Los Angeles
Emailed on: Monday June 16, 2008

Booq Bags

There's nothing worse than a lost laptop -- you're out thousands, and you've lost all your personal info, like contacts, music, and the laptop insurance info that could have saved you thousands. Keep tabs on your comp, with Booq.

Booq's a SoCal-based bagmaker that adds a hi-tech twist to their rugged, multi-faceted laptop caddies & backpacks: each piece contains a "terralinq", an embedded metal tag with a unique # and barcode, reconnecting you with your luggage without worrying about "if lost, send to" turning into "once returned, stalk". To engage, simply register the bag online, then report it missing at the website when you accidentally leave it in a SuperShuttle/Starbucks/covert Sex and The City viewing in Chatsworth. Instructions on the tag'll direct the finder to the website, where he can anonymously connect with you; from there, it's up to you to get your property back, as Booq does not negotiate with bagnappers.

As for styles, they range from simple messengers to uber-deluxe packs with pockets for keeping track of phones, cameras, and water bottles -- because as of yet, there's no terralinq in your Aquafina, so brother, it's gone.

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