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Thrillist New York

Fred Perry's Boutique

Because America's the world's largest culture market, Brits from the Beatles to Pierce Brosnan have made it their first foreign conquest -- so what makes you so special, Fred Perry? Finally showing up on our shores, a Fred Perry brick & mortar.

A Tetris-shaped sleeve peddling almost the entire line of Fred's preppy tennis-themed swag, this is the first stateside boutique for the globe-spanning English label, who've apparently spent the past 57 years fretting "But remember what they did to our tea!". The strikingly affordable gear runs the gamut, from three-button polos w/ contrasting cuffs, to v-neck argyle lambswool sweaters, to wool zip-front bombers, to track jackets w/ concealed hoods -- if you're really fast, deploy it emergency-parachute style. Fred's also rocking leather goods (wallets, shoulder bags and duffels, etc) plus low-top sneaks, e.g., contrast cuff leather plimsolls, and tennis shoes strapped thrice with Velcro (which is actually a combo of two French words coined by a Swiss dude -- break yo' mind!).

Beyond basics, Fred's also slinging select items (polos, argyle vests, etc) from their higher end line, Laurel, all sewn entirely in the UK -- fine, keep your seamstresses, but Brosnan is ours.

ExhortAdd this to My Thrillist

ExhortDid you know that Fred Perry invented the sweatband? True! Check the dope gear at FredPerry.com

Fred Perry's Boutique (Emailed on January 23, 2009)

133 Wooster St, between Prince and Houston; 212.260.4770

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