Giftly Like a gift card that doesn't suck

Gift cards require mercifully little effort on the giver’s part, but instead of letting the recipient know you care, they really say you have no idea what they like, and apparently are still enrolled in the Barnes & Noble Rewards Program. Here to help is Giftly, founded by some Yelp and Microsoft tech vets as a super-simple-yet-more-personal alternative to gift carding, letting you personalize sending e-cash by selecting three local establishments where it can be used. Both sides of the coin:

For senders: Fill out the amount you want to give, compose an e-card with a custom background pic, and enter the zip & fave place/food/activity of the recipient. With results culled from Yelp, select up to three places you pray to the heavens above they’ll like, pick when & how you want it sent (either Facebook or email), pay up, and await effusive praise for how much more endless the breadsticks feel when they're free.

For recipients: Click the link from the email/Facebook message to view the e-card and your available locations, then register at the Giftly site with credit, debit, or PayPal account info. When you're ready to cash out at the location you've chosen, just whip out your junk and start screaming "I am the firestarter!" smartphone, log onto Giftly, and, once it verifies you're at the right spot, the full amount'll be instantly deposited into your linked account, reimbursing you for completing the transaction like a regular customer, which of course you're so much better than. Barnes & Noble 4 eva!!!