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Thrillist Los Angeles

15 Minutes With Alternative (now closed)

Once the screen-print's set up, even the most limited tee-shirt run is just a few dabs of paint away from reproduction -- allowing the ignorant masses to co-opt your insightful co-option of Peter Griffin co-opting Che Guevara. Get original at 15 Minutes With Alternative.

The first in a series of Fred-Segal-hosted collabs between artists and apparel companies, 15's a store-within-a-store featuring hand-painted t-shirt recreations of abstract watercolorist Matt Sohl's work, done up by Sohl himself using children's fabric paints (no "Happy Birthday, Kevin" -- sorry, Kevin). The setup's art-exhibit-esque: 9 of the models mirror an on-display series of interconnected word paintings ("stuff/things", "steal/spend", etc), while undisplayed pieces inform the other six -- colorful surrealist splotches the artist claims parallel the originals, and are totally not an errant marker-in-the-dryer. 15 more similarly unique pieces are coming via Alternative's website, and'll arrive just after labor day, easing your depression over no more white shoes for 9 months.

Also available both in-store and online: a slew of products from Alternative's new line of simple, solid-colored gear, including eco-friendly, 5-button cardigans, super soft & thin "burnout" tees, and the 4-button, breast-pocketed "Don" Henley -- inspired by a limited man who will hopefully never be reproduced.

ExhortAdd this to My Thrillist

ExhortCheck out the normal Alternative stuff at AlternativeApparel.com

15 Minutes With Alternative (Emailed on August 26, 2008)

'Til Sept 30 at Fred Segal Flair: 500 Broadway, Santa Monica; 310.451.7139

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