It's always smart to make a big splash upon arriving in a new place -- soon after moving to the States, Victoria Beckham debuted her couture line at New York Fashion Week, and soon after that husband David debuted himself wearing it. Now ready to wow London, the Acne Studios Flagship.

Officially launching Thursday, Swedish style house Acne's ambitiously large London hub occupies four stories of a converted, wood-floored Mayfair townhouse (plus roof terrace and garden), with all-white walls covered in commissions by vaunted interior illustrator Jeremiah Goodman, who's replicated the look of the original Stockholm office, with which he grew to empathize despite never being allowed to leave. Man-stock's dominated by the newly dropped Autumn/Winter collection, with top-half coverings running from the black or white, classic wing-collar "Hughes" slim-fit evening shirt, whose chest is inventively covered by diagonally vented fabric strips, to the slightly v-necked, grey knit "Sharp" hoodie with a hemline that hangs like a dress shirt, to the silver, single-breasted, notched-collar suit jacket dubbed the "Wall Street Shark" (though since the recession, he's been retraining as a nurse shark). For your bottom half, the two-toned grey & black "Dorian" dress shoe incorporates two types of leather, while jeans include the slim-cut, narrow-legged "Max Blue", and a relaxed-cut, tapered, "intense black" pair called "Mod Cash", though if you used your trousers as currency, you'd clearly be off your Rocker.

On the top floor, Acne's slinging their new line of furniture inspired by Swedish designer Carl Malmsten, with two intensely angular armchairs, plus three pale blue or white sofas -- a Posh addition to any home, and probably the next place Becks will move.

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Check out the new line, on-line, at AcneStudios.com