London

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24.5.10

Summer Holidaze Jackets

Feature-heavy jackets put nostalgia on your back

Social Suicide: 8 Ganton Street; Soho; W1F 7QP; 0207 617 7696


Waxing nostalgic about the past is perfectly wonderful, as long as you also embrace progress, because let's face it, it's all fun and games 'till someone catches cholera. Mixing bygone days with newfangled ways, Summer Holidaze Jackets from Britain's own Social Suicide.

Just dropped for your wearing pleasure, this line of summer blazers flashes a smart-retro look evocative of 1950s Brighton, but also sports hidden features so next-level in their functionality, the people of 1950s Brighton would have taken a break from inspiring Graham Greene novels to burn you as a witch. Actually made from lightweight old-school deckchair fabric, they come in eight styles (white w/ red trim, a mixed pinstriped and bold red/white/blue number, plain navy...), all of which open up to revel a smooth lining printed with vintage leisure activities: chess/draughts, backgammon boards, and score-keeping fabric sliders in the sleeves, plus scattered sudoku (a bit of an outlier), noughts and crosses, and word searches -- complete them and you'll soon be searching for the words "Machine Washable". As for the relaxation-enhancing functionality, there's the ability to roll up the jacket into its own sleeve and sling it over a shoulder w/ a strap; a front sunglasses pocket specially lined with lens-cleaning cloth; and on the inside, two pockets for your mobile, "On" and "Off", the latter lined with a radio-frequency-blocker to prevent signals getting in or out, thus cutting you off from society completely (which if you're an MP, is just overkill).

Each jacket also comes with its own Facebook profile (login/pass are printed on a card sewn into an inside pocket), so now your gear can join a big group of people you're willing to wax nostalgic with online, but in real life would avoid like the plague.

Jackets are available for online pre-order at 20% off, along with tees, trousers, ties and braces. Gaze at the 'daze at SocialSuicide.co.uk.
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