Los Angeles

7.18.08

Available at:
Neighborhood: 1644 Abbot Kinney, Venice; 310.392.4596
LA Sporting Club: 8592 Santa Monica Blvd, West Hollywood; 310.657.2858

Sure, you can convey man-of-leisure status with leisurewear, but what do you do when it's time to get serious about sloth? Since you frequently can't be naked, check out Hozell, now in LA.

Started by a crew of OC guys, Hozell's focus is tees and collared shirts so laid-back, you'd swear they'd claimed "anxiety" and ended up with a "prescription". All the shirts're made with comfort in mind: constructed from super-cushy soft-hand fabric before being made even softer in a chemical wash; tees are tagless, while the collars feature quotes that reference good times the brand's owners have had with their homies, e.g.: "Why are all you guys wearing matching board shorts? Are you some sort of diving team?" The new line takes their commitment to non-commitment a step further: one tee sports a graphic of people playing bocce ball, another a mirror'd image of a couple lounging on the beach, while one collared shirt rocks a bicycle built for two -- clearly the Hozell guy always rides on back, not pedaling.

If you're not looking to amplify your slack, the line also boasts a selection of printless shirts -- for when you're feeling so chill, you don't feel the need to say anything at all. Even with someone else's picture.

Some gear's at Hozell.com, with the whole line up by the weekend if they're feeling motivated