Based in LA, and influenced by antiquity, these oversized, multi-dialed (humidity, lunar position...) watches range from a stainless steel race model to the red-faced "Last Emperor", whose Chinese lettering translates to "considering China holds most of America's debt, you should not have bought this watch".

See the new line at CurtisAndCoWatches.com

For this Alaskan-themed, boozy race, teams of three costumed dogs (you and your friends) push a sled (shopping cart) to watering holes (bars), all the while avoiding obstacles which will cause your vehicle to flop (Cuba Gooding, Jr).

Starting point's secret 'til Friday; check out their MySpace for more info and who to email for updates

Just because you're mired in traffic doesn't mean you're not entitled a toasty pressed sandwich, cooked with power from your cigarette lighter. Also makes for a melty, delicious "Thank You Panini" for the paramedics who arrive to treat you for the inevitable In-Dash Fry Daddy burns.

Guarantee your next accident will be a tasty one at SkingCompany.com

Every time you click the "Pitch" button, you get a different high-concept, brilliant idea, complete with stars and genre. Not all the results are that implausible: Dame Judy Dench actually was in a show about a black alcoholic superhero, but it aired in Britain, and nobody cared.

Hit GeneratorLand.com before your next studio meeting