Los Angeles

Not having a place to call home can make even your wildest successes feel hollow -- believe it or not, until he landed his own late night show, Jimmy Fallon secretly considered himself a failure. Stepping out with his very own digs, Ari Soffer.

A mewlry-and-gear man who for a dozen years has marketed his wares online, in high-end shops (H. Lorenzo, etc), and direct to stars from The Rock to Brooke Burke, Soffer's finally getting his own brick and mortar: a glitzy goth lair decked out with custom glass vaults, lizard-skin lounge chairs, a mounted Winchester w/ silver buttplate, and a gratis full bar offering "something for everyone" (Jack, vodka, Corona -- so "something for everyone" who has nowhere else to be). Gear ranges from simple suede hoodies, to camouflage-leather duffel bags w/silver snaps, to pill boxes emblazoned with sapphire-and-diamond encrusted skulls (Soffer: "save your drug money for a few years before inquiring about pricing"). For a bit of cash, Soffer'll add further customization, adding a fleur-de-lis patch to a shearling leather "jean" jacket, a diamond to a sterling silver guitar pick pendant, and all manner of things to your favorite pair of jeans: bring 'em in, and he'll replace the hardware w/sterling silver, sew in leather crosses and patches, even install extra zippers by your ankles, for breathing room, or a lewd peekaboo with Victorian women.

To celebrate the opening, Soffer's throwing a party tonight with free sushi and Three Olives Vodka. Be among the first 50 to RSVP, and you're in; if you don't make it, you've still got Jimmy Fallon, who is just great.