The classic board-shorts company's just paired up with the longtime flannel producers for a line of shirts, which take standard plaid styles and add new colors (a washed-out blue & white; a checkered series of different shades of brown), and a slimmer fit; the whole thing was inspired by 60s surfers, who in pre-wetsuit days Hurley claims "used to rub their Pendletons down with Vaseline...to stay warm", too bad that excuse went away pre-you-being 14.

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See the shirts that love the lube at Hurley.com