The organizers of Vegas's twice-a-year super-tradeshow're doling out free booze while offering 50-75% off their favorite gear, including classy kicks from Generic Man and PF Flyers, artsy tees from Blood is the New Black and Modern Lovers, and bags from Cocaine Mule, whose impressive size and functionality make them tougher to shove up your butt than one would expect.

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All the brands are at PoolTradeshow.com