If iconoclastic upstarts never achieved the established success that they so loathe, then what would the next generation of upstarts rebel against? Not berry cobbler, cause everyone likes that stuff. Fighting corporate surfdom before people like them too much: Warriors of Radness.

From a former FreshJive young-gun, WOR's summer line continues their tradition of stylistically defying against no-longer-defiant-enough, "cookie-cutter" surf brands with decidedly fresh, unusual images, suggestive language, and the most humble moniker in apparel history. New tees for summer include homages to throwback anti-establishment LA icons, like "Muscle Beach", with a flexing, Speedo'd bodybuilder; "Big Wet", featuring the logo of LA-based late 70's WET magazine, which focused on "gourmet bathing and beyond"; and the "Ganzer", with a blown-up headshot of wild-looking Jimmy'Z boardshorts creator Jim Ganzer, the name of whose mid-80's "E-Z in, E-Z out" swimwear inspired millions of adolescent hair-trigger boners. Also dropping're simpler, retro tank-tops, and a collection of shorter-length shorts and surf trunks, which range from more conservative, preppy seersucker, to the crazily multicolored Saved by the Bell-inspired "Word Trunks", which ironically, would've been worn by Preppy.

If you run really quickly, you can still snag some seasons-past Warriors wear, which include more overt denunciations of OC surf biggies, like tees declaring "LA Girl You Bring Me Down", and "Bomb the OC" -- which you would never do, unless someone made it worth your while with, say...cobbler?

Add this to My Thrillist

More info and photos are at WarriorsOfRadness.com, or order online at