Being laid-back is fine, but you don't want to be so mellow that people mistake you for dead, then commandeer your beach house for a raging conga-line party. For chill clothes with a pulse, try Modern Amusement.

"Creative collective" Modern Amusement designs ultra-relaxed casual wear, then spikes it with an undercurrent of steez via high-end fabrication, off-kilter color choices, and hidden bits o' funk. Outerwear's highlighted by the "Geary" windbreaker, whose subtle, stormy green/gray plaid plays weirdly well off a contrast pink stripe on the cuffs and waistband; and the green or purple "Vintage Hoodie", whose hood's interior prison stripes hint at the endgame of "Unabomber chic". Deluxe cotton tees're best repped by the "Mushroom Club", featuring the utter simplicity of a huge purple 'shroom, while the most interesting dress shirt's the "Picasso" -- solid dark at a distance but complexly textured up close, with a skinny placket, and an included matching skinny tie (for a look snappy enough to back up your claim to be The Father of Pubism).

Other MA items, like the race-inspired "Hopper" leather motorcycle jacket and coolly bad-ass sunglasses, are anything but laid-back -- wear 'em, and you'll look like the kind of man who could commandeer another guy's beach house while he was still alive.

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For a full gander go to ModernAmusement.com