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Bid My Bill

London

Just beta-launched by a UK "serial entrepreneur", this "anti-price comparison" website for mobile contracts instructs you to upload your bill (digitally or manually; it'll leave out any/all personal info) and allow its super-smart algorithm to figure out your exact usage. After that, companies will create a bespoke contract for your minutes, then attempt to out-bid each other on the price, with already-signed major providers including Vodaphone, 02, Orange & T-Mobile, hoping to prove that, unlike minutes, friendship never runs out.

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