When bringing a successful brand to America, it can be wise to test the waters elsewhere before heading to NYC...seriously, the East River is gross. Finally bringing their US store-opening tour here: AllSaints.
Giving their broad collection of hip brit-duds the SoHo home they so deserve, AS's local flagship's a sprawling 2-story leviathan brimming with hanging industrial spotlights, raw wooden floors, decorative stacks of Singer sewing machines, and iPads for online browsing, a commitment to ease belied by the stairs. The entire line's accounted for, kicking off with a range of 50s/60s Americana-inspired graphic tees including an Uncle Sam-hatted fossilized T-Rex smoking a cigarette in a Gonzo-style holder; "California Dreamin'", with cupped hands superimposed over a floral wreathed white-capped mountain; and a skull donning a half Stars & Stripes-patterned football helmet/half astronaut mask next to the words "Houston We Have A Touchdown", though given Andre Johnson's holdout the chances of that coming true are a Warren Moon shot. There's also shloads o' knitwear (slim fit hoodies, cardigans, "funnel shirts" w/ hanging loose fabric around the neck), button downs like the double pocketed Memorial Double Layer (lightweight chambray exterior, plaid yarn interior), and an extensive denim collection, from a grey-indigo Japanese selvage button-up jacket called the Easy Trucker, to distressed, light brown "runner fit" jeans, though how fit can you be if you're running in jeans?
They've even got your feet covered with weathered, military-esque leather boots, tops both lo and high, and even a leather heel-strap sandal termed the Myth, a look you may want to test elsewhere before bringing it to NYC...seriously, your feet are gross.
Published: May 25, 2010 at 4:00am EDT
NY, NY 10012
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